888-555-5555Depending on the type of business you run and your ideal client, you may need to tweak this cover letter to better fit your industry.
For example, a graphic designer may need to include a spec sample or reference to revisions 27 Jun 2018 - where to order custom dissertation Academic Writing from scratch best websites to buy college functional analysis research proposal .
Meanwhile, a company offering wedding photography services may need to discuss an upfront non-refundable service fee to hold a date. Table of contentsUnless your proposal is very, very brief, include a table of contents in outline form. It helps the reader know what they can expect to find in the document.
And by sending it electronically, you can create a clickable table of contents, so that your potential client can easily revisit sections without having to navigate through multiple pages. Executive summaryEssentially, it sets the scene for the proposal—why are you sending it, and why does the client want to read it? Tie mentions of your company’s offerings to your potential client’s problems to make it more relevant and engaging. This proposal outlines a coordinated plan crafted with the intent of building John’s Real Estate social media presence, primarily including: Facebook, Instagram, YouTube, Vine, and Twitter.
By engaging an audience through social media channels, our team will demonstrate the ability to generate awareness, widen your company’s potential reach within your target market, and contribute to driving more website traffic, which will ultimately result in top line growth. Our clients are primarily realtors in the greater Chicago area looking to reach new clients through social media marketing.
We help realtors identify, target and communicate with their ideal clients through:While our competitors work to serve multiple industries and target audiences, we specialize in the real estate industry. Our co-founder Tom Lancaster also has a background in both social media and real estate, giving him a unique perspective on the needs of the market.
Your own executive summary will shift depending on the duties you’re performing for the client, and what kind of industry they’re in. If you’re targeting a young travel startup run by college graduates, you might use a more casual tone peppered with industry jargon and humor.
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Also, address the potential client’s needs and let them know you’re the one for the job. Jump Social Media Marketing offers full-service social media services for the real estate industry.
Our team ensures area realtors are targeting their core market with an authentic message across the best channels possible. Jump Social Media Marketing will work to identify, target and market to your ideal customer through Facebook, Instagram, YouTube, Vine, and Twitter channels.
Our team estimates we will grow your social media followers from your combined 214 followers to over 5,000 in the next six months and generate more leads for your business. We know that today’s realtors are also tasked with marketing homes and their own real estate firms.
With a background in real estate and social media, Jump Social Media understands the unique needs of your industry. Services/methodologyThe proposal section is a general overview of the custom-made solution your company has devised for the potential client, and this section gets into the specifics. Anticipate their questions, and take them through the process so they know what they’re signing on for when they hire you.
Describe exactly what deliverables they can expect, and when they can expect them. A timetable that pairs deliverables with their expected date makes your document more visually appealing, and makes this information more digestible.
We will analyze your results and deliver your campaign on the first of the month. If the first of the month is a weekend or holiday, we will resume the following business day.
Creating Engaging Social ContentBeginning with quick yet thorough planning/preparation, our team will plan out a dynamic ongoing social content calendar to guide you to your goals.
We will grow an increasing social audience and follower base through: hashtag campaigns, strong use of keywords, sharing/retweeting relevant news, “liking” posts, staying updated within the industry, and contributing our own unique content to broaden reach 6 Oct 2016 - Here you can find 10 easy steps that will help you to answer the questions: Even the most well-crafted solutions can get rejected due to a sub-par proposal. If you've already crafted a custom solution to your potential client's and implementing procedures based on the results of extensive analysis, .
Posting Company Related UpdatesOur plan is to engage your social media audience by sharing company news, press releases, events, employee spotlights, and more. We will also pay close attention to industry trends, and share it.
This will help to gain exposure with your target market. Promotions & Social CampaignsWe will utilize social channels to connect with your follower base, and engage them with promotions to get them excited about both current events, and the brand itself.
These campaigns can last as short as a day, or can run up to six months. We’ll be able to analyze the results from each campaign, and then we will provide a report of its success.
Results of campaigns can be compared so the most effective promotions, offers, or contests can be replicated. Integrating Social Media Activity into Other Marketing PlansWith clear communication and monthly brainstorm meetings, we’ll be able to consolidate the marketing initiatives to fit your goals and promotional material.
Campaigns via social media are more important than just sharing about giveaways, sales, contests, and/or promotions. We will agree on a schedule for a series of posts to keep up the exciting momentum for all prospective customers.
MonitoringIt is important to regularly maintain marketing activity for maximum growth. We will continually monitor each channel and will respond to any questions, comments, and posts within a two hour time period.
Two hours will allow us to confirm that accurate information is relayed back to the person asking. Such as follower growth, reach, demographics, comments, “likes”, shares, retweets, etc. Summarizing various results and activities over each quarter. We will set up a meeting to go over the results and then tweak our approach accordingly.
Your own proposal may look different than this depending on your skills and services, but you can still use the example as a framework. For example, a cyber security company would need to include information on penetration testing and how often it would be done to look for possible intrusions and hacks. About usYou said hello with the cover letter, but the about us section is where you get to really show off what makes your company the best in the biz. Make it feel like your potential client is getting to know your organization by including brief bios and photos of the people they’ll be working with.
Include information about your past successes, awards, and social proof in the form of client testimonials or short case studies. One of the first things you’ll notice about Jump Social Media Marketing is the public recognition we’ve received for our work.
We won Chicago’s Best Social Media Agency for Small Businesses three years in a row now, and have been recognized by the National Association of Realtors. We also took Chicago Real Estate Solutions’ Facebook followers from 0 to 5,000 in six months and secured 25 leads, with 10% converting into sales.
Too often in social media, good things come at a price – and that means paying for followers or favorable reviews of products.
But for us, that’s tantamount to criminal activity 6 Nov 2017 - Custom Thesis ProposalThesis document publishing is the start of the utilizing the function to consider it from the option and initial strategy. When college students order a thesis, they expect viewing the really expensive charge to the job. The niche generated for your analysis should really seem to be .
Authenticity is important in today’s online world, and Jump Social Media Marketing makes this our No. The above is a great example of a lively and humorous ‘About’ section that brings some personality to your company.
However, if your industry has serious clients, this may not be appropriate. If you’re working with a 3D manufacturing company with B2B clients, think about what kind of messaging and tone they take with their own clients and follow accordingly.
PricingThis is the section where specifics are key.
Create a pricing table that clearly identifies each product or service, and pair it with the most accurate pricing information you can provide—you don’t want to overestimate the cost and scare your potential client off with an estimate that’s too high, but you also don’t want to underestimate the cost and set your client up for unexpected pricing issues down the line. Responsive pricing tables let potential clients check off services that they think they need, and calculate the total cost for them so that neither of you have to worry about errors when number crunching.
Jump Social Media Marketing operates on a monthly billing cycle. Here’s an estimate of our pricing and services for John’s Real Estate for your review:You may need to add more information or just list one package price depending on your business.
A company that’s offering just one service like the creation and launching of a Facebook campaign probably just needs one or two pricing options. Terms and conditionsThis is where you specify the duration of the agreement, reiterate the overall timetable for completion, specify payment dates and types, when and how the proposal can be amended, etc. Essentially, it’s an overview of what you and the potential client are promising by agreeing to the proposal.
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00 due upon signing of this contract, which includes custom order material costs$1,970. 50 due 2-1-17 (upon completion of project)Prior to a contractual agreement, elements of this proposal may be amended upon collaboration with the client, John Smith of John’s Real Estate, at the discretion of Jump Social Media Marketing. If you work with an in-house legal team, run the terms and conditions past them first before sending on the proposal.
But in most cases, you can stick with a consistent template for your clients. Agreement and CTAThis is where the “by signing below you agree to” lingo comes in. What exactly does your potential client’s signature on this document mean? You can also include a friendly prompt, somewhat similar to what you included at the end of your cover letter (think language like “feel free to contact us with any questions and we look forward to working with you”).
Add your signature boxes, and you’re done!Your signature below indicates acceptance of this social media marketing proposal and entrance into a contractual agreement with Jump Social Media Marketing beginning on the signature date below:Regardless of how you ask your clients to commit, make it easy for them. Adding a signature and date section can help close sales quickly.
Does this structure seem like more than you anticipated? Business proposals are more complex than they appear at first glance, and doing them right means investing some time. However, if something really feels unnecessary or too repetitive, remove that element from your business proposal’s structure.
You can also use vetted, industry specific templates to take the guesswork out of what’s standard for your industry and cut down on formatting time. Reusing some of these assets (such as the about us and terms and conditions sections) in future proposals and customizing them as needed will also help you deliver polished proposals faster.
And of course, if you’re responding to an RFP that outlines a specific structure for your proposal, follow it to the letter.
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Help your reader get to the good stuff quicker by including team member headshots in your About Us section, photos of your work, infographics, block quotes, bulleted lists, etc.
Would you be more apt to hire a company based on the phrase “Our customers love us!” or “We’ve helped more than 700 companies increase their sales by 35 percent to-date.
Nobody likes getting thick envelopes in the mail. By sending your proposal electronically, you can include videos about your product or service (these are a great addition to your services section), easily annotate and edit, and give your potential clients the ability to sign electronically.
Your proposal introduces your potential client to the quality of work they can expect from your business.
If it’s full of typos, spelling and grammatical errors, or just seems sloppy, you likely won’t get hired. Again, business proposals are reflective of your company.
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If it’s a little quirky, find appropriate places to pepper some of that in. Your reader should get to know your company through your proposal. After you hit ‘Send’Once you’ve sent your proposal, don’t forget to follow up and ask your potential client if they have any questions.
Document analytics function like hyper-intelligent read receipts, and take the guesswork out of when to follow up. Using them not only lets you know when your potential client viewed your proposal, but also how many times they opened it and which sections they spent the most time on, so you can anticipate their questions when you follow up.
Final thoughtsUltimately, your business proposal should be about your potential client’s issue and how your business is going to fix it. By creating customized, professional business proposals, you’re showing your client that they can expect the highest quality work from your company.
Hopefully, the proposal example above has given you a better idea of what our templates can do for you and your business. Start leveraging your content to win clients and close deals.
Originally published October 6, 2016, updated June 14, 2018